Increasing your used car dealership clients’ loyalty through gifts


Car dealerships globally are constantly looking for unique ways to stand out from the crowd in a bid to attract and retain clients. Accordingly, the dealerships invest a lot of resources on marketing, advertising, and devising new ways to increase client loyalty. As a car dealer, therefore, it’s imperative to take the time to at least connect with clients before and after sales.

One of the best ways that you can use to build and strengthen the relationship with your car dealership clients is by gifting them after they purchase a vehicle. While many car dealers only think of a few branded items like coffee mugs and keychains, there are numerous opportunities out there for any dealer who wants to be creative.

  • Car care kits: a detail kit will allow your clients to keep their cars looking polished for long
  • Handwritten notes: Many customers will appreciate the time and effort you put into writing something special to them, especially if it’s to thank them for doing business with you.
  • Personalized business messages: a small gift basket or a birthday card to celebrate your customers’ special days is a great gesture that will always remind them of your excellent services
  • Tickets to special events: Tickets to special events such as museum exhibit or a test track experience will make your customers think of your services when they attend the events and to appreciate your efforts and thoughtfulness.

The value of gifts or an effective loyalty program

Gifting your customers will give them a definitive reason to choose your car dealership over the competition. In other words, it should help your salespeople close deals faster and easily. If you are an auto parts and service dealership, you can also offer your clients an earnings or reward program to help you track their purchase behaviors. A reward program that’s well executed will dramatically boost your sales and grow your ROI because you will have a solid foundation of establishing repeat customer relationship. In a nutshell, if your sales department doesn’t incorporate enough strategies to build value in your used cars dealership, it is high time you took a serious look at the value/benefits of doing so.

Bottom Line

Whether you are dealing in used cars or auto parts and service, having a loyalty program for your customers remains a valuable marketing tool. However, it is important to note that an effective loyalty program is never an overnight project. Your dealership should be ready to create and nurture a culture change focused at treating your customers in a special way and increasing future business opportunities.